Overview
FUELabc is a free mobile app that allows users to find the lowest fuel prices in their area. The app provides real-time fuel prices from gas stations to help drivers save money at the pump.
Industry
TravelBusiness type
Enterprise
Services
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Post-launch Impact
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Challenge
Since Fuel ABC ‘s flagship app was already around in Indian application play stores , determining unique capabilities to integrate into FUELabc for US and UK markets was challenging. We needed to provide novel utility like price change notifications and trip planners without overcomplicating functionality. Balancing replicated features with customized offerings for stood out distinction took concerted evaluation.
Features Implemented:
- Fuel Efficiency Training
- Reminders
- Digilocker Link
- Journey Analysis
- Price Drop Alerts
Fuel Cost Estimation
Fuel Cost Analysis
Fuel Price List
Features Implemented
Each and every business needs to have an aspect of evolution in its Business Model as a Survival of the Fittest.
Fuel Efficiency Training
To help drivers save money on fuel, we added interactive tutorials on techniques to boost MPG like smooth acceleration and maintaining optimal speeds. Gamifying better driving habits incentivizes gas savings.
Reminders
Users can set location-based reminders to fill up when passing gas stations with cheap prices. These prompts encourage taking advantage of fuel deals discovered in the app.
Digilocker Link
Indian users can connect their Digilocker account for easy access to valid driver's license and vehicle registration when needed during their journey. Simplifying documentation storage & retrieval improves mobility.
Journey Analysis
After entering start and end points, the app provides actionable recommendations to optimize fuel efficiency for the trip through advice like avoiding congested routes. These personalized insights enhance trip planning.
Price Drop Alerts
To immediately notify users of price drops at preferred stations, we developed custom notifications so drivers can act fast when rates fall below target thresholds. Quick price change awareness fosters savings.
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Frequently Asked Questions
What was the goal of the FUELabc app?
The goal was creating an app that helps drivers easily find and save money on fuel purchases through price transparency and personalized recommendations.
How did you identify the features to build into FUELabc?
Through market analysis and focus groups, we determined key insights related to customer frustration points and unmet needs around fuel buying. These shaped the personalized features we built.
What was the most complex mobile development challenge?
Building the technical infrastructure to gather, process, and update an enormous real-time database of hyperlocal prices required engineering expertise.
How big was the team involved in building the app?
We provided a tailored 10-person team including project managers, UX designers, mobile developers, QA testers, and DevOps engineers to cover all technology and process needs.
What was the app development methodology?
We leveraged agile software development with bi-weekly sprints, continuous stakeholder feedback, and iterative enhancements to rapidly deliver maximum value.